Never Fade Records

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From originally establishing herself as a teenage internet sensation, posting covers to YouTube, GABRIELLE APLIN has ridden a whirlwind career of success. She topped the UK charts with her incredible cover of ‘The Power Of Love’ in 2012, and saw her 2013 debut album English Rain certified gold. That album featured the Top 10 hits ‘Please Don’t Say You Love Me’, ‘Home’, ‘Salvation’ and ‘Panic Cord’. Gabrielle released her third album ‘Dear Happy’ in January 2020 to critical acclaim. The album, which included singles ‘My Mistake’ ‘Losing Me’ featuring JP Cooper and ‘Miss You’, was BBC Radio 2’s album of the week and has already been streamed in excess of 250 million streams.

HANNAH GRACE is in possession of a voice that sounds like it comes from history, from one of the great records of the 1970s, or 1960s, or 1950s or before…or after. It’s a timeless voice, one that encompasses the vastness of popular music history – jazz, gospel, blues and folk. Hannah Grace can blow with the force of a gale, or be as delicate as a breeze through the leaves. Hers is a voice that, once heard, is hard to forget, where the big melodies of pop meet the subtleties of jazz singing. Her music is meant to be heard, not shuffled away and theorised over. It’s music, she hopes, that will make listeners feel – feel emotional, angry, hopeful, energized and amazed. This is the voice you have been waiting for.

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Right from his first recordings NICK WILSON was moving with momentum. The English songwriter seemed to implicitly grasp where he was travelling to, crafting these beautiful, soft-hewn nuggets, blissful acoustic melodies wrapped around pearls of wisdom. His debut album – defiantly crafted during lockdown – is his boldest statement yet, and it could well be his most affecting, and profound. Gorgeous, gilded songwriting, Nick Wilson’s work is worth aligning next to Bon Iver or Ben Howard, with elements of Phoebe Bridgers’ emotional heft in there, too. He knows what he wants to achieve, and he’s going after it – there’s no half-measures, pushing each song to its limit.

ANNA STRAKER was born in London and raised in Lincolnshire, yet she was always destined to return to the capital. She was first discovered in her early teens, when producer Mike Spencer (Emeli Sandé, Years & Years) chanced upon a cover she had posted on YouTube. He recruited her as a backing vocalist on various projects he was working on, most notably with Rudimental. By the time she was 17, Anna was back in London, working on music, hitting the clubs and using her job as a cleaner at a doctor’s surgery as an impromptu party spot. Her debut EP ‘Serious’ resulted in early attention from BBCRadio1’s Annie Mac, Pigeons and Planes, Nylon, Metro, Wonderland and Hunger, plus sets at Glastonbury and The Great Escape. Throughout 2020 Anna has gone from strength-to-strength and poised herself as one to watch for 2021. It’s seen her excel by discovering her true identity as an artist. She has embraced the confidence to say exactly how she feels about a variety of life experiences, channeling those stories into songs that simmer with attitude.

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Stirring timeless influences with modern pop sensibilities, 21-year-old SONNY offers something a little differ in the current landscape. It’s a sound that has seen him reach 25 million streams at Spotify within just a handful of releases, including his breakthrough ‘Princess’. Sonny first started gigging around the Newcastle area when he was just 14-years-old. His influences were broadly drawn from his parents’ love of music, covering vintage R&B, soul, folk and country. That gave him the foundations to build a following from a very young age, with his EPs ‘Hopeless Romance’, ‘Northern Nights’ and the all-acoustic ‘Beech Road’. He also collaborated with Hannah Grace for two tracks in 2019.

“Soulful but with a modern feel, Sonny can make pop music sound as deep as the ages.”Clash